Yellow
A luxurious hatbox of roses is captured in clean, even light, as though it has just been set down on a pristine counter in a West Norwood flower studio. The round box itself is a deep charcoal black, almost velvety in appearance, with a slender red trim circling its base like a discreet ribbon, grounding the composition in a sophisticated, modern style. From this dark base springs a lush, domed bouquet, so full that the roses push generously past the rim, creating a sense of abundance and celebration. The arrangement is a tapestry of colour, dominated by large-headed crimson red roses, their petals densely packed and silky, evoking evenings out on Norwood High Street or intimate anniversary dinners at home. Between them, softer blush pink roses and vibrant fuchsia blooms weave in and out, bringing playful charm and tenderness. Warm peach and coral roses introduce a hint of sunset glow, while clusters of creamy white and ivory roses brighten the arrangement, letting the eye rest on cooler, lighter tones. Here and there, lavender and muted purple roses add a gentle, romantic depth, like the last light lingering over West Norwood Cemetery's tree tops. Some roses are fully open, revealing intricate whorls of petals, while others are still unfurling, promising a long-lasting display once delivered locally. Fine sprigs of greenery, likely ruscus or eucalyptus, thread through the flowers, offering contrast and a fresh, just-picked feel. The pure white background keeps all attention on the flowers' rich hues and textures, making this design ideal for marking special life moments in West Norwood-from milestone birthdays to heartfelt thank-you gestures for neighbours and friends along Knights Hill.
SWEET LOVE
£97.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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A contemporary black hatbox overflows with rich yellow roses and striking burgundy leucadendron, creating an arrangement that feels like a pocket of sunshine set down in the heart of West Norwood. The roses are densely clustered, their petals plush and velvety, shifting from soft cream at the base to deeper golden tones at the outer edges, so each bloom seems to glow from within. Nestled among them, the leucadendron stand taller, their elongated, flame-like bracts a deep wine red that gradually fades to green, adding sculptural height and a sophisticated contrast. Around the outer curve of the bouquet, broad, polished green leaves cup the flowers, forming a smooth collar, while finer, needle-like foliage peeks between stems, introducing movement and a slightly wild, garden-fresh feel. The hatbox itself is a deep charcoal black with a subtle satin sheen, ringed at the top with a narrow band of white lace that softens its bold silhouette, like a tailored coat trimmed with delicate vintage detailing. The flowers sit against a plain white background, allowing every nuance of colour and texture to stand out clearly, as if you were viewing them in the bright light of a West Norwood shopfront window near the High Street. One can almost imagine the gentle scent of the roses drifting through a nearby terraced house, or brightening a café table near Norwood Road. Thoughtfully arranged, the bouquet feels versatile and heartfelt-a piece that would suit a birthday celebration, a warm thank-you, or simply a gesture to lift a friend's spirits on a rainy South London afternoon.
BOX OF SUNSHINE
£115.00
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This exuberant hand-tied rose bouquet presents a florist's study in colour and texture, photographed against a pristine white backdrop. The arrangement mixes large, open hybrid tea roses with tighter, clustered spray roses and small, velvet-finished buds, creating a lively interplay between full blooms and fresh promise. Sunlit yellow roses bring warmth, creamy white blooms lift the palette, and a chorus of pinks - from whispering blush to electric fuchsia and a distinctive pink-and-white bi-colour - lends feminine energy. Deep burgundy and cherry-red accents anchor the composition, their smaller clusters adding dimensional contrast. Interspersed glossy green foliage, likely ruscus or salal, frames each blossom and provides a verdant canvas that makes the hues sing. At the stems a broad red satin ribbon is fashioned into a sweeping bow with long tails that trail elegantly; a small white tag tucked beneath the knot shows a stylised mark and the words "Happy Holidays," suggesting a festive sentiment. The bouquet seems to exhale a fresh, slightly citrus-tinged rose scent and glints softly under studio lighting, the ribbon's sheen and the petals' silkiness catching the eye. As a local florist familiar with West Norwood's rhythms - from Norwood Road markets to quiet streets near Tulse Hill - I imagine this piece arriving as a thoughtful celebration gift or a radiant surprise for someone special, radiating affection, joy, and the careful handcraft of a neighbourhood florist who values seasonal freshness and thoughtful presentation.
CRAZY IN LOVE
£69.00
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This warmly hued, hand-tied bouquet sits against a simple white background, an ode to autumn rendered in flowers and foliage with careful florist craft. Dominant deep burgundy gerbera daisies, their broad petals radiating from dark centers, create immediate impact, while clusters of small, richly red roses - some tight and jewel-like, others unfurling into velvety layers - add a classic sweetness and depth. Bright yellow spray chrysanthemums are scattered throughout like small sunbursts, introducing lively texture and contrast that lifts the composition, while coral-pink garden roses soften the intensity and offer a tender, almost peach-scented whisper in the mix. Red-and-orange alstroemeria (Peruvian lilies) provide narrow, patterned petals and a subtle star-shaped rhythm that draws the eye inward. The bouquet is built on a foundation of varied greenery: shiny dark leaves provide structure, paler or slightly variegated greens add airiness, and several large, reddish-brown autumn leaves, reminiscent of oak or maple, are woven in to emphasise seasonality and add a rustic, tactile edge. The stems are gathered and bound in a neat hand-tied finish; their green ends rest on the white surface beneath. In natural daylight the petals appear luminous and the textures - velvety, papery, glossy - are tangible. Perfect for a Thanksgiving table or a comforting delivery to a neighbour, this arrangement is crafted with the local eye of West Norwood Florist and suits homes near Norwood Road, the cemetery, or the quiet terraces off Knights Hill.
FESTIVAL OF COLOURS
£54.50
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Captured against a pure white backdrop, this hand-tied bouquet glows with the easy charm of a summer's day in West Norwood, as if it has just been gathered from a sunlit patch near Norwood Park. At its centre, three large, confident sunflowers dominate the eye, each with a richly textured, chocolate-brown centre ringed by crisp, bright yellow petals that overlap like rays of sunshine. Around them, creamy white roses are carefully tucked in, some in full, generous bloom, others still cupped and promising to open, their smooth, velvety petals spiralling inwards like tiny sculptures. Between these larger flowers, clusters of small, white, daisy-like blossoms, resembling chamomile or feverfew, bring a sense of playfulness and delicacy, their miniature yellow centres speckling the bouquet with gentle highlights. The arrangement is threaded with airy, lime-green filler and feathery foliage, likely solidago or similar, which gives the bouquet lift and movement, softening the outline into a rounded, abundant dome. The stems are kept long and natural, gathered firmly in a hand-tied style and trimmed neatly, then wrapped at the base with a fresh lime-green ribbon that coordinates quietly with the foliage. The neutral background and clear lighting showcase the contrast of sunny yellows, serene whites, and zesty greens, creating a mood of optimism and gratitude. It feels like the sort of cheerful gift a local might send for same-day delivery around West Norwood, whether to congratulate a friend on Gipsy Road, brighten a flat off Knights Hill, or simply share a moment of joy on an ordinary weekday.
JOYFUL SUNRISE
£69.00
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Against a clean, white studio background, a vibrant mixed bouquet stands proudly, every stem placed with care to create a sense of balance and joy. Soft pink roses form the romantic heart of the design, their layered petals gently opening as if caught just at the point of full bloom. Around them sit bright yellow gerbera daisies with dark chocolate centres, their boldly radiating petals giving the arrangement a sunny, almost playful personality. Shooting upwards, tall blue delphinium spikes add an elegant vertical line, their cool, saturated colour echoing an early evening sky over West Norwood. The flowers are wrapped in a generous halo of greenery: delicate fern fronds trail at the edges, adding a light, feathery softness, while sturdy, glossy leaves in deep green frame and protect the more delicate blooms. Tucked between the flowers are clusters of vivid green, finely textured filler, reminiscent of tiny garden cushions, lending depth and a fresh, meadow-like feeling. Around the lower section of the flower heads, wide tropical leaves, some with faint striping, are curved and folded into a tidy collar, showcasing the professional hand-tied technique a local florist might prepare for a delivery along Knights Hill or Norwood Road. Fine stems topped with small unopened buds extend above the main cluster, suggesting the promise of more flowers to come. Below, the natural green stems are bound together in a tight, clean bundle, ready to be placed in a favourite vase. The whole design conveys a mood of cheerful celebration and thoughtful gifting, suitable for birthdays, congratulations, or simply brightening a home in SE27.
NATURAL POETRY
£60.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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Imagine basking in the glow of an exuberant summer afternoon in West Norwood-this striking arrangement echoes that sensation. Prominent sunflowers, their petals fanning outward in a burst of gold, dominate the display and conjure images of a field in full sunlight near Norwood Park. Around them, garden roses unfurl in buttery yellow spirals, their velvety texture inviting the eye to linger. Scattered amidst the blooms, clusters of ruby-red Hypericum berries inject playful contrast and mimic the vibrancy found at the local West Norwood market stalls. Wisps of fern and golden solidago, resembling the soft greenery along local railway embankments, create a sense of graceful motion. Bluish eucalyptus and slender spikes of green filler provide texture and depth, bringing the bouquet to life. The clear, round vase mimics the clean lines of a well-loved kitchen window, its transparency showcasing every sun-dappled stem. This composition carries gentle notes of garden air and sun-warmed grass, perfect for marking milestones, lifting spirits, or inviting a splash of colour into everyday moments. Each detail, from the rich green foliage to the interplay of warm and bold hues, reflects the personal touch and deep-rooted knowledge of local flowers that West Norwood Florist is known for. Whether destined for a celebration or just to brighten the day, this arrangement makes every moment feel instantly more vibrant.
SUNNY FIELDS
£70.00
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A lush cluster of around a dozen orange and yellow roses fills the frame, glowing as if lit from within, and set against a crisp, white background that emphasises every petal. Each bloom is fully open yet still fresh, with densely layered petals that spiral outward in soft waves. At their centres, the petals are a bright, almost golden yellow, gradually deepening into amber, apricot, and vivid tangerine before reaching a richer, flame-like orange near the edges. In a few places, a faint blush of red-orange traces the tips, echoing the colours of a late summer sunset over nearby Norwood Park. The roses are gathered tightly into a rounded, hand-tied bouquet, giving a sense of abundance and fullness without feeling heavy. Between the blossoms, generous sprays of deep green leaves peek through, their smooth, slightly glossy surfaces catching the light and adding texture and balance. The stems beneath are neatly grouped, straight and strong, hinting at the care taken in conditioning and arranging the flowers in a West Norwood workshop. With no vase or ribbon visible, the focus remains entirely on the roses and their interplay of colour, from sunny brightness to warm, fiery tones. The composition feels joyful and uplifting, ideal for sending congratulations to someone along Norwood High Street, brightening a living room near West Norwood station, or offering a vibrant, romantic gesture that speaks of encouragement, optimism, and affection through the language of fresh roses.
SUNRISE
£60.00
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A chic, round hatbox in a delicate pastel pink stands centered against a crisp white background, brimming with luminous yellow roses that instantly catch the eye. The box has a smooth, matte surface that hints at velvet or fine suede, the sort of luxury finish you might expect from a specialist florist just off Norwood High Street. Inside, approximately two dozen roses are nestled shoulder to shoulder, their stems hidden so that only the lush, open blooms create a softly rounded dome that rises slightly above the rim. Each rose displays layers of velvety petals, tightly spiralled in the centre and gently unfurling at the edges, shifting from buttery cream tones at the heart to clear sunshine yellow toward the tips. Occasional flashes of fresh green foliage appear between the flowers, adding depth and the suggestion of a garden freshly gathered. The gentle pink of the container and the confident yellow of the roses seem to converse quietly, evoking warmth, optimism, and an easy elegance that feels right for marking a promotion, a thank-you gift, or a birthday surprise delivered to a home near West Norwood Library or a studio off Lancaster Avenue. The arrangement is bathed in soft, even light, with barely any shadow, giving it a serene, almost weightless quality, as though it has just been placed on a white table ready for a celebration. Though you cannot smell it, the image suggests a subtle, uplifting fragrance and the calm satisfaction of receiving a thoughtfully composed, modern flower gift in West Norwood.
TENDER FEELINGS
£100.00
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Set against a clean white backdrop, this exuberant hand-tied bouquet seems to float, every colour and texture carefully chosen to create a sense of effortless happiness. Dominating the arrangement are classic yellow roses, their petals spiralling in tight, elegant curls, and generous yellow chrysanthemums that add a soft, cushiony fullness, reminiscent of sunny weekend walks past the front gardens of West Norwood. Bright orange gerbera daisies, with their wide, radiating petals and deeper-toned centres, provide confident bursts of colour that catch the eye from across a room, while smaller orange daisy-like flowers echo their energy in a slightly more delicate way. Deep purple lisianthus blooms nestle between the warmer shades, their layered petals adding sophistication and a cool, velvety contrast, supported by the occasional lavender and white lisianthus bud just beginning to unfurl. Lime-green button chrysanthemums, tightly packed and perfectly round, bring a refreshing, playful texture, like little spots of new spring growth. Scattered through the bouquet are glossy red hypericum berries, their smooth, bead-like surfaces giving a subtle shine and hinting at celebration, whether for a birthday, anniversary, or a congratulatory delivery to a home near Norwood Road. A rich collar of dark green foliage cradles the flowers, with sleek Ruscus leaves and fine blades of ornamental grass that rise and curve, adding height, structure, and a sense of light movement. The stems are tied firmly together, clearly presented as a fresh-cut gift. The overall mood is bright, generous, and uplifting, ideal for anyone wanting to send a colourful message of joy across West Norwood and the surrounding neighbourhoods.
TROPICAL SENSATION
£59.00
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